Kraft Mac & Cheese引进了限量编辑的口味和形状,以便在年轻消费者中重新获得吸引力。 Kraft Mac & Cheese introduces limited-edition flavors and shapes to regain appeal among younger consumers.

Kraft Mac & Cheese(Kraft Mac & Cheese)正努力利用街头服饰和运动鞋文化的营销技巧, Kraft Mac & Cheese is fighting to keep its top spot by using marketing tricks from streetwear and sneaker culture, like limited-edition products. 它释放出新的口味和面粉形状来吸引年轻消费者, 因为它的市场份额由于更便宜的私人标签和更健康的选择而下降。 It's releasing new flavors and pasta shapes to appeal to younger consumers, as its market share has fallen due to cheaper private labels and healthier options. 该公司正在测试超过60种新口味 并创造了由超级马里奥启发的意大利面条形状 The company is testing over 60 new flavors and has created pasta shapes inspired by Super Mario.