伯尔斯节重新布局以吸引更广泛的观众,强调艺术、音乐和地方文化。 Perth Festival rebrands to attract wider audience, emphasizing arts, music, and local culture.

珀斯节是西澳大利亚的艺术活动, 与创意机构Hypnisis重塑品牌, 以吸引更多观众。 Perth Festival, an arts event in Western Australia, has rebranded with creative agency Hypnosis to attract a broader audience. 包括一个品牌视频、户外广告、社交媒体内容, 以艺术、舞蹈、音乐、戏剧和电影为主题, 重点介绍节日的艺术、舞蹈、音乐、戏剧和电影等作品。 The campaign, featuring a bold visual identity with a warm color palette, includes a brand video, out-of-home advertising, and social media content, highlighting the festival's offerings in art, dance, music, theatre, and film. 艺术总监安娜·里斯 (Anna Reece) 负责的新视野, 关注2025年至2028年的节日的"讲真话者, 造恶者, 沙丘和空气". The new vision, under artistic director Anna Reece, focuses on "truth tellers, mischief makers, sand dunes, and salty air" for the 2025 to 2028 festivals.