欧莱雅首席执行官指出,印度 Z 世代更喜欢干净的皮肤而不是白皙,年销售额的目标是 $1B。
L'Oréal CEO notes Indian Gen Z favors clear skin over fairness, targeting $1B in annual sales.
L'Oréal的全球首席执行官Nicolas Hieronimus指出印度的代际转变, 年轻消费者偏爱无污损的皮肤,
Nicolas Hieronimus, L'Oréal's global CEO, notes a generational shift in India where younger consumers favor blemish-free skin over fairness.
尽管公平产品仍然占皮肤护理销售的25%,但由于数字化,Gen Z更成熟,受全球趋势的影响。
Despite fairness products still making up 25% of skincare sales, Gen Z is more sophisticated and influenced by global trends due to digitalization.
在日益富裕的中产阶级、经济稳定和电子商务的不断增长的推动下,欧莱尔为印度的年收入设定了10亿美元的目标。
L'Oréal targets $1 billion in annual revenue in India, driven by a growing affluent middle class, economic stability, and rising e-commerce.