苹果公司重新考虑开发智能电视, 在为高价辩护和建立竞争界面方面面临挑战。 Apple reconsiders developing a smart TV, facing challenges in justifying a high price and creating a competitive interface.

苹果正在重新考虑开发自己的智能电视, 认为它与iPhones和MacBooks等产品在屏幕市场上有着强大的影响力。 Apple is reconsidering the development of its own smart TV, considering its strong presence in the screen market with products like iPhones and MacBooks. 尽管过去由于利润率低和成本高而遭到拒绝,但最近的报告表明,人们再次感兴趣。 Despite past rejections due to low profit margins and high costs, recent reports suggest renewed interest. 挑战包括建立一个竞争性的界面和说明高价格点的理由。 Challenges include creating a competitive interface and justifying a high price point. 在“艺术电视”市场中,公司现有的智能家居和流动服务可能处于有利地位,但盈利仍然是一个关键问题。 The company's existing smart home and streaming services may position it well for the "Art TV" market, but profitability remains a key concern.