澳大利亚救世军发起「新开端」圣诞呼吁, 目标是2700万美元援助无家可归者。 Salvation Army Australia launches "New Beginning" Christmas Appeal, targeting $27 million to aid the homeless.
澳大利亚救世军发起了名为“新开端”的2024年圣诞呼吁, 目的是募集2700万美元援助有需要的人, 特别是无家可归者。 The Salvation Army Australia has launched its 2024 Christmas Appeal, named "New Beginning," aiming to raise $27 million to help those in need, especially the homeless. 该运动利用各种媒体在情感上令人信服的故事,包括一个以无家可归的母亲和儿童为主角的电视广告来激发捐款。 The campaign uses emotionally compelling stories, including a TV commercial featuring a homeless mother and child, across various media to inspire donations. 这项运动持续到12月,并以去年的成功呼吁为基础。 The campaign runs through December and builds on last year's successful appeal.