Jaguar 推出了大胆的新广告活动，专注于汽车上的社交主题，引发了不同的反应。 Jaguar unveils bold new ad campaign focusing on social themes over cars, sparking mixed reactions.
英国豪华汽车品牌捷豹（Jaguar）推出了一项品牌重塑活动，包括新标志和口号“旺盛的现代主义”（Exuberant Modernism）。 Jaguar, the British luxury car brand, has unveiled a rebranding campaign, including a new logo and slogan "Exuberant Modernism." 该活动因没有汽车而引发了混乱和批评，而是专注于社会主题和未来主义视觉效果。 The campaign has sparked confusion and criticism for featuring no cars, instead focusing on social themes and futuristic visuals. 首席执行官对重新开始的评论，该品牌计划很快推出一款电动概念车。 CEO comments on starting anew, and the brand plans to introduce an electric concept car soon. 该广告引起了不同的反应，一些人将其与其他有争议的营销活动进行比较，而批评者则认为它可能会损害销售。 The ad has drawn mixed reactions, with some comparing it to other controversial marketing campaigns, while critics argue it could harm sales.