雀巢公司计划增加营销开支和削减成本,以刺激增长,实现超过4%的有机增长。 Nestlé plans to increase marketing spend and cut costs to boost growth, aiming for organic growth above 4%.

由首席执行官Laurent Freixe领导的雀巢公司概述了通过到2025年将营销支出增加到销售额的9%和降低成本以到2027年至少节省25亿瑞士法郎来刺激增长的计划。 Nestlé, led by CEO Laurent Freixe, outlined plans to boost growth by increasing marketing spending to 9% of sales by 2025 and cutting costs to save at least 2.5 billion Swiss francs by 2027. 该公司还计划将自来水和优质饮料分开,单独经营。 The company also plans to separate its water and premium beverages into a standalone business. Nestlé预测中期有机增长超过4%,贸易利润率至少为17%。 Nestlé forecasts medium-term organic growth above 4% and a trading profit margin of at least 17%.

November 19, 2024

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