带有新标志和“繁荣现代主义”主题的“美洲虎”重塑品牌,以信号向全电动汽车转变。 Jaguar rebrands with new logo and "Exuberant Modernism" theme to signal shift to all-electric cars.
Jaguar 正在重塑品牌，以表明其向全电动豪华汽车阵容的过渡。 Jaguar is rebranding to signal its transition to an all-electric luxury car lineup. 公司揭开一个新的标志“JaGUar”, 上面和小写字母混合, 以及重新设计的“Leeper”猫符号。 The company unveiled a new logo, "JaGUar," with a mix of upper and lowercase letters, and a redesigned "leaper" cat symbol. 品牌身份以“繁荣现代主义”为中心, 包括16条大胆的线条、“JR”单词和充满活力的彩色调色板。 The brand identity, centered on "Exuberant Modernism," includes 16 bold lines, a "JR" monogram, and a vibrant color palette. Jaguar计划在12月的迈阿密艺术周推出一辆新的电动概念车。 Jaguar plans to debut a new electric concept car at Miami Art Week in December. 重新品牌的目的是将品牌即将推出的电机模型与其过去提供的产品区分开来。 The rebrand aims to differentiate the brand's upcoming electric models from its past offerings.