苹果公司控制苹果新闻的广告销售,目的是增加收入和采用新的广告形式。 Apple takes control of ad sales for Apple News, aiming to boost revenue and introduce new ad formats.
苹果公司目前正在内部管理其苹果新闻服务的广告销售,摆脱第三方供应商。 Apple is now managing ad sales for its Apple News service internally, moving away from third-party vendors. 预计这一变化将增加苹果和内容出版商的收入,苹果削减30%,出版商获得70%。 This change is expected to increase revenue for Apple and content publishers, with Apple taking a 30% cut and publishers receiving 70%. 该公司计划推出新的广告格式,如横幅和视频等,并向广告商提供更多选择,有可能将苹果的广告收入提高到约100亿美元。 The company plans to introduce new ad formats, such as banners and videos, and offer more options to advertisers, potentially boosting Apple's advertising revenue to about $10 billion. 苹果公司将继续使用第三方伙伴提供未售出的广告空间。 Apple will continue to use third-party partners for unsold ad space.