在尼日利亚,小米采取了双重品牌战略,POCO针对年轻消费者。 Xiaomi adopts dual-brand strategy in Nigeria, with POCO targeting younger consumers.

尼日利亚小米公司与小米和POCO公司共同推出了双重品牌战略,以便更好地为尼日利亚消费者服务。 Xiaomi Nigeria has introduced a dual-brand strategy with Xiaomi and POCO to better serve Nigerian consumers. 小米将侧重于高质量、技术先进的产品,而POCO则以Jen Z为对象,为选手和制势者提供以性能为导向的装置。 Xiaomi will focus on high-quality, technologically advanced products, while POCO targets Gen Z with performance-driven gadgets for gamers and trendsetters. 该战略旨在扩大小米的市场存在,并满足尼日利亚不断增长的数字市场中消费者的各种需求。 This strategy aims to expand Xiaomi's market presence and cater to diverse consumer needs in Nigeria's growing digital market.