Tropicana的新小瓶装设计导致19%的销售量下降, Tropicana's new, smaller bottle design led to a 19% sales drop amid customer complaints of "shrinkflation."
Tropicana最近重新设计了其标志性橙汁瓶,改用更传统的塑料外观,将体积从52盎司减少到46盎司,导致10月份销售量下降19%。 Tropicana recently redesigned its iconic orange juice bottle, switching to a more traditional plastic look and reducing the size from 52 ounces to 46 ounces, leading to a 19% drop in sales in October. 客户抱怨“紧缩通胀”, 指责品牌对较少的产品收取相同价格。 Customers complained about "shrinkflation," accusing the brand of charging the same price for less product. 这不是 Tropicana 第一次面临强烈反对;2009 年的重新设计也导致销售额下降了 20%。 This isn't the first time Tropicana faced backlash; a 2009 redesign also led to a 20% sales drop. 该公司目前正在推动广告宣传,以使客户熟悉新设计。 The company is now boosting advertising to familiarize customers with the new design.