Barnes & Noble在CEO James Daunt的领导下, 以新商店、灵活书选和TikTok订婚恢复销售。 Barnes & Noble revives sales with new stores, flexible book selection, and TikTok engagement under CEO James Daunt.

Barnes & Noble今年在首席执行官James Daunt自2018年以来的领导之下, 开办超过60家新商店。 Barnes & Noble is experiencing a resurgence, opening over 60 new stores this year under CEO James Daunt's leadership since 2018. Daunt的“书籍第一”方法让个别商店选择股票,自2019年以来,徒步交通增加了7%。 Daunt's "books first" approach, which lets individual stores choose stock, has increased foot traffic by 7% since 2019. 该公司成功地与TikTok的BookTok社区进行了接触,这影响了商店的展品和活动,使更多的顾客前往商店。 The company credits its success to engaging with the BookTok community on TikTok, which influences store displays and events, driving more customers to the stores.