Diageo推出豪华精神团体管理高端品牌,价格为100美元及以上。 Diageo launches luxury spirits group to manage high-end brands priced at $100 and above.

Johnnie Walker的主人Diageo发起了Diageo Luxury集团,以管理其价格在100美元和100美元以上的高端灵魂。 Diageo, the owner of Johnnie Walker, has launched the Diageo Luxury Group to manage its high-end spirits priced at $100 and above. 该分部将关注Brora、Port Ellen和Justerini & Brooks等品牌,并力求在奢侈品市场中增长,因为奢侈品市场比整体精神类增长更快。 The division will focus on brands like Brora, Port Ellen, and Justerini & Brooks, and aims to grow in the luxury spirits market, which is expanding faster than the overall spirits category. 朱莉·布拉姆已被任命为新司的总司长。 Julie Bramham has been appointed as the managing director of the new division.

November 12, 2024

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