印度美容品牌面临增长放缓,在市场饱和的情况下,转向新的销售渠道。 Indian beauty brands face slowed growth, turning to new sales channels amid market saturation.

印度的美容和个人护理品牌,如Plum Goodness和Wown Skin Science等,由于市场饱和以及直接对消费者品牌的竞争加剧,增长放缓。 Beauty and personal care brands in India, such as Plum Goodness and Wow Skin Science, are facing slowed growth due to market saturation and increased competition from direct-to-consumer brands. 美容产品的电子商务销售增长率从以前的50-60%下降到20-25%。 E-commerce sales growth for beauty products has dropped to 20-25% from a previous 50-60%. 为了刺激销售,公司现在正在扩大为快速商业渠道和离线零售,更加注重盈利能力。 To boost sales, companies are now expanding into quick commerce channels and offline retail, focusing more on profitability.