IKEA在中国扩展,与地方政府结成伙伴关系,注重数字增长和可持续性。 IKEA expands in China, partnering with local governments and focusing on digital growth and sustainability.
IKEA正在扩大它在中国的报价,以满足消费者对价值和设计日益增长的需求,与地方政府合作提供折扣并测试小型零售单位。 IKEA is expanding its offerings in China to meet growing consumer demands for value and design, partnering with local governments to offer discounts and testing small retail units. 该公司旨在加强其数字存在,并在2024年CIIE推出一个全球零售发展中心,以开发适合中国市场的创新解决方案。 The company aims to enhance its digital presence and launched a global retail development center at the 2024 CIIE to develop innovative solutions tailored for the Chinese market. 尽管面临经济挑战, 宜家和其他国际品牌在中国继续发展, Despite economic challenges, IKEA and other international brands continue to grow in China, targeting consumers who value quality and sustainability.