在CIIE为中国文化量身定制的全球品牌产品,以提高市场吸引力。 Global brands tailored products to Chinese culture at the CIIE to boost market appeal.

作为中国市场的入口, 科奇,多特拉和乐高等全球品牌在11月5日至10日的中国国际进口博览会 (CIIE) 上展示了文化定制的产品. Global brands like COACH, dōTERRA, and LEGO showcased culturally tailored products at the China International Import Expo (CIIE) from Nov. 5-10 to capture the Chinese market. 品牌引入了受中国文化启发的物品,例如基于传统医学的DóTERRA基本油料和LEGO的“向西方旅程”系列。 Brands introduced items inspired by Chinese culture, such as dōTERRA's essential oils based on traditional medicine and LEGO's "Journey to the West" series. CIIE为公司与中国消费者建立联系并调整其产品以适应当地偏好提供了一个关键平台。 The CIIE provides a key platform for companies to connect with Chinese consumers and adapt their products to local preferences.