一项调查显示,58% 的美国消费者认为品牌营销比政治广告更令人恼火。 A survey reveals 58% of U.S. consumers find brand marketing more irritating than political ads.
Optimove Insights 最近的一项调查发现,58% 的美国消费者认为品牌营销信息比政治招揽 (32%) 更令人恼火。 A recent survey by Optimove Insights found that 58% of U.S. consumers find brand marketing messages more irritating than political solicitations (32%). 这凸显了品牌需要通过个性化信息来增强买家体验。 This underscores the need for brands to enhance customer experience by personalizing their messaging. Optimove 建议使用 AI 驱动的策略来定制消息、优化频率、提供有价值的内容并根据反馈进行调整。 Optimove recommends using AI-driven strategies to tailor messages, optimize frequency, provide valuable content, and adjust based on feedback. 这些做法旨在提高客户忠诚度并减少营销疲劳。 These practices aim to improve customer loyalty and reduce marketing fatigue.