爱尔兰开发协会正在投资428 000欧元,用于一项重新命名倡议,使其特性和知名度现代化。 IDA Ireland is investing €428,000 in a rebranding initiative to modernize its identity and visibility.
爱尔兰开发协会是国家投资机构,进行了品牌审查,发现它与其他组织相混淆,品牌不统一。 IDA Ireland, the state investment agency, underwent a brand review that revealed confusion with other organizations and inconsistent branding. 为解决这些问题,该机构正在投资428 000欧元,用于一项重塑品牌倡议。 To address these issues, the agency is investing €428,000 in a rebranding initiative. 这项努力旨在为数字时代创造现代身份, 以“点数之多”的新标识、充满活力的绿色颜色以及反映信心和爱尔兰人格的直言不讳的字型, 提升其对外国投资的可见度。 This effort aims to create a modern identity for the digital age, featuring a new logo with a "trinity of dots," vibrant green color, and a bespoke typeface that reflects confidence and Irish personality, enhancing its visibility for foreign investment.