德勤调查显示,85%的妇女偏爱非性别手表,尽管有针对性地进行营销。 A Deloitte survey shows 85% of women prefer non-gendered watches despite ongoing targeted marketing.
与Watch Femme合作进行的Deloitte调查显示,85%的妇女摆脱了针对不同性别的手表,但此类产品仍然大量销售。 A Deloitte survey, in partnership with Watch Femme, reveals that 85% of women are moving away from gender-specific watches, yet such products remain heavily marketed. 此外,80%的受访者报告说,由于这一趋势,在商店遇到负面经历。 Additionally, 80% of respondents reported negative experiences in boutiques due to this trend. 调查结果显示,妇女偏好与工业战略脱节,突出显示值班部门的挑战,特别是在瑞士和日本,在瑞士和日本,担任管理职位的妇女人数较少,工资差距更大。 The findings indicate a disconnect between women's preferences and industry strategies, highlighting challenges in the watch sector, particularly in Switzerland and Japan, where women hold fewer management positions and face a larger pay gap.