美国影响力市场营销支出五年来增长了三倍,达到70亿美元,竞争激烈。 U.S. influencer marketing spending has tripled to $7 billion in five years, with intense competition.

e Marketer的一份报告显示,美国公司在过去五年中将其年度影响力市场营销支出增加到70亿美元,使投资翻了三倍。 A report by eMarketer reveals that U.S. companies have increased their annual influencer marketing spending to $7 billion over the past five years, tripling their investment. 全球影响力人数超过五千万, 每年增长10%至20%。 The global influencer count exceeds 50 million and grows annually by 10-20%. 许多元Z个人希望成为影响者,视之为有声望的职业生涯。 Many Gen Z individuals aspire to become influencers, viewing it as a reputable career. 品牌现在针对的是利基受众,但对那些试图使其影响力货币化的人来说,竞争仍然激烈。 Brands are now targeting niche audiences, but competition remains fierce for those seeking to monetize their influence.