中国消费者在“11组”期间迅速购买旅馆套餐, 推动销售和营销趋势。 Chinese consumers are rapidly buying hotel packages during "Double 11," boosting sales and marketing trends.

中国消费者越来越多地在“Double 11”购物节期间购买旅馆套餐,不再使用传统的电子商务平台。 Chinese consumers are increasingly purchasing hotel packages during the "Double 11" shopping festival, shifting away from traditional e-commerce platforms. Fligin报告今年53秒内收入超过10亿元, 与去年13分钟相比明显增加。 Fliggy reported over 1 billion yuan in revenue within 53 seconds this year, a notable rise from 13 minutes last year. 这一趋势反映出对旅行价值和便利的需求不断增长,促使旅馆通过直播流和影响力者加强营销,以吸引季节外业务。 The trend reflects a growing demand for value and convenience in travel, prompting hotels to enhance their marketing through livestreams and influencers to attract off-season business.