尼尔森获得媒体评级委员会批准,用于电视评级的第一方直播数据. Nielsen gains Media Rating Council approval for first-party live streaming data in TV ratings.

媒体评分委员会已批准尼尔森将第一党实况流数据纳入其国家电视服务,并延长了国家小组测量资格认证。 The Media Rating Council has approved Nielsen's integration of first-party live streaming data into its National Television service and renewed its national panel measurement accreditation. 这使得尼尔森成为第一个提供有详细受众度量的经认证的实况流解决方案的首选。 This makes Nielsen the first to offer accredited live-streaming solutions with detailed audience metrics. 首席执行官Karthik Rao强调了这一点,认为这是提高电视评分准确性的关键步骤,特别是针对流化平台,与行业趋势保持一致。 CEO Karthik Rao highlighted this as a pivotal step toward improving TV ratings accuracy, particularly for streaming platforms, aligning with industry trends.