根据2021年欧盟协定,亚美尼亚将“亚美尼亚白兰地”改为“亚美尼亚白兰地”,重点是国家品牌认证。 Armenia rebrands "Armenian Cognac" as "Armenian Brandy" under a 2021 EU agreement, focusing on national brand certification.
亚美尼亚当局的目标是在国际上加强国家品牌,重点是四个地名品牌的认证。 Armenian authorities aim to enhance national brands internationally, focusing on certification of four geographical name-brands. 总理尼科勒·帕希尼扬(Nikol Pashinyan)主张将亚美尼亚的传统饮料称为“亚美尼亚白兰地”, Prime Minister Nikol Pashinyan advocates for referring to Armenia's traditional drink as "Armenian Brandy" instead of "Armenian Cognac" to respect French regulations and maintain EU trade relations. 这一变化是在2021年与欧盟签订一项协议之后作出的,欧盟提供了290万欧元支持重新命名,使亚美尼亚产品的销售和质量得到更好的控制。 This change follows a 2021 agreement with the EU, which provided €2.9 million in support for the renaming, allowing better marketing and quality control for Armenian products.