Netflix任命Nicolle Pangis为美国和加拿大广告副总裁, Netflix appoints Nicolle Pangis as VP of Advertising for US and Canada to boost ad revenue.

Netflix已任命Nicolle Pangis为美国和加拿大广告副总裁。 Netflix has appointed Nicolle Pangis as Vice President of Advertising for the U.S. and Canada. 她有20多年的经验,将监督广告销售和账户管理,向Amy Reinhard报告。 With over 20 years of experience, she will oversee advertising sales and account management, reporting to Amy Reinhard. 这一举动符合Netflix增加其广告收入的战略,预计2023年将超过10亿美元,到2027年将达到40亿美元,同时扩大其广告举措,包括方案购买和内部技术测试。 This move aligns with Netflix's strategy to enhance its ad revenue, projected to exceed $1 billion in 2023 and reach $4 billion by 2027, while expanding its advertising initiatives, including programmatic buying and in-house technology testing.