2024 Q1 FMCG部门电视/印刷广告下降6%,数字广告上升7%,BFSI印刷广告上升37%,印度领导全球消费者信心。 2024 Q1 FMCG sector TV/print ad declines 6%, digital ads rise 7%, BFSI print ads up 37%, India leads global consumer confidence.

根据TAM AdEx报告,在2024年上半年,快速消费品行业的广告在电视和印刷品上下降了6%,而数字广告增长了7%,广播则增长了1%. In the first half of 2024, FMCG sector advertising declined by 6% in TV and print, while digital ads grew by 7% and radio by 1%, according to a TAM AdEx report. BFSI的印刷广告显著增加37%, A notable 37% increase in BFSI print ads was fueled by festive optimism. 在数字广告需求不断上升的情况下,为了安全在线购物经验,强调合乎道德的电子商务做法。 Amid rising digital ad demand, ethical e-commerce practices are emphasized for safe online shopping experiences. 总的来说,消费者情绪有所改善,使印度在全球消费者信心中处于领先地位。 Overall, consumer sentiment improved, marking India as a leader in global consumer confidence.