印度的消费品市场出现了向溢价和自由裁量产品的重大转变。 India's consumer goods market experiences a significant shift towards premium and discretionary products.
印度消费品市场正在发生显著变化,对溢价和自由裁量产品的需求强劲,而日常必需品面临短期销售压力。 India's consumer goods market is witnessing a notable shift, with strong demand for premium and discretionary products while daily essentials face short-term sales pressure. Unilever和可口可乐等大公司报告说,溢价品牌的增长率是非钚物品的两倍,而收入增加、城市化和渴望消费者基础则助长了这种增长。 Major companies like Unilever and Coca-Cola report that premium brands are growing at double the rate of non-premium items, fueled by rising incomes, urbanization, and an aspirational consumer base. NielsenIQ数据突出显示,由于消费者优先考虑方便和改善生活方式,溢价性能产品增长了50%。 NielsenIQ data highlights a 50% growth in premium-feature products as consumers prioritize convenience and improved lifestyles.