Diageo在圣詹姆斯门酿酒厂投资3 000万欧元,将Guinness 0.0生产能力翻一番,以应对50%的销售猛增。 Diageo invests €30m in St James's Gate Brewery to double Guinness 0.0 production capacity in response to 50% sales jump.
Diageo正在都柏林圣詹姆斯门酿酒厂投资3 000万欧元,以提高其非酒精Guinness 0.0的产量,每年将生产能力增加一倍,达到1.76亿品脱。 Diageo is investing €30 million to enhance production of its non-alcoholic Guinness 0.0 at St James's Gate Brewery in Dublin, aiming to double capacity to 176 million pints annually. 这一决定回应了自三年前饮料推出以来销售额增加近50%,反映出消费者对非酒精替代品的需求不断上升。 This decision responds to a nearly 50% increase in sales since the drink's launch three years ago, reflecting rising consumer demand for non-alcoholic options. 该公司计划在圣诞节前将销售量扩大到2,000个销售点,并正在振兴Rupert Guinness剧院,供社区使用。 The company plans to expand distribution to 2,000 outlets by Christmas and is also revitalizing the Rupert Guinness Theatre for community use.