由于中国奢侈品的灰色市场蓬勃发展,拉特曼的季度销售额下降了3%。
3% drop in quarterly sales for LVMH due to China's thriving grey markets for luxury goods.
中国奢侈品的灰色市场在经济挑战和价格上涨的驱动下蓬勃发展,对LVMH等主要品牌产生了影响,LVMH报告季度销售额下降了3%。
China's thriving grey markets for luxury goods, driven by economic challenges and price hikes, are impacting major brands like LVMH, which reported a 3% drop in quarterly sales.
灰色市场每年价值570亿美元,通过DeWu等平台提供高达50%的折扣,吸引消费者寻找更便宜的选择。
The grey market, valued at $57 billion annually, offers discounts up to 50% through platforms like DeWu, attracting consumers seeking cheaper options.
这一转变给奢侈品公司带来了重大挑战,因为奢侈品公司在努力维持一个重要市场的销售。
This shift poses significant challenges for luxury companies as they struggle to maintain sales in a vital market.