DDB Sydney集团与变革联盟 " 简短联盟 " 合作,在南半球产业中开创了可持续性做法。 DDB Group Sydney partners with Change The Brief Alliance, debuting sustainability practices in the Southern Hemisphere ad industry.

DDB集团悉尼与变革简报联盟(#CTB)合作,将可持续性纳入其业务做法,这是南半球机构的第一个。 DDB Group Sydney has partnered with the Change The Brief Alliance (#CTB) to integrate sustainability into its business practices, a first for a Southern Hemisphere agency. 这项举措涉及培训“绿色冠军”和审计排放量,目标是将广告业转向低碳替代品。 This initiative involves training 'Green Champions' and auditing emissions, with the goal of transitioning the advertising industry toward low-carbon alternatives. 通过与回报项目合作, 迪迪银行旨在在创作过程的每一个阶段都实施环保做法. Collaborating with The Payback Project, DDB aims to implement eco-friendly practices at every stage of its creative process.