澳大利亚OMD Australia获得播客部门投资季度奖。 Australian Agency OMD Australia wins Q2 2024 Australian Agency of the Quarter award for podcast sector investment.
ARN 的 iHeart 与 Magellan AI 合作，推出了澳大利亚季度代理商奖，以表彰投资于播客领域的品牌。 ARN's iHeart, in collaboration with Magellan AI, has launched the Australian Agency of the Quarter award to highlight brands investing in the podcast sector. 澳大利亚的OMD获得了2024年第二季度的首届奖项,而BetterHelp则位居播客广告商榜首,其次是麦当劳和Airbnb. OMD Australia received the inaugural award for Q2 2024, while BetterHelp topped the list of podcast advertisers, followed by McDonald's and Airbnb. 这一举措反映出播客广告支出逐年增加,特别是在商业和喜剧类中。 The initiative reflects a year-on-year increase in podcast advertising spending, particularly in the Business and Comedy genres.