米亚将在2024年之前关闭突尼斯的业务,将资源集中在更强的市场上. Jumia to close SA, Tunisia operations by 2024, focusing resources on stronger markets.
著名的非洲电子商务平台Jumia计划到2024年底结束在南非和突尼斯的业务。 Jumia, a prominent African e-commerce platform, plans to close its operations in South Africa and Tunisia by the end of 2024. 这项决定的目的是将资源集中用于更有希望的市场,因为这两个国家对总订单和总商品量的贡献微乎其微。 This decision aims to concentrate resources on more promising markets, as these two countries contributed minimally to total orders and Gross Merchandise Volume. 首席执行官Francis Dufay指出,具有挑战性的宏观经济条件和有限的增长潜力是这一转变的原因,是降低成本和利润的更广泛战略的一部分。 CEO Francis Dufay cited challenging macroeconomic conditions and limited growth potential as reasons for the shift, part of a broader strategy for cost reduction and profitability.