92%的旅行者认为可持续性很重要,但根据Trip.com小组的2024年可持续旅行消费者报告,只有56.9%的人这样做。 92% of travelers consider sustainability important, but only 56.9% practice it, according to Trip.com Group's 2024 Sustainable Travel Consumer Report.

Trip.com小组的《可持续旅行消费者2024年报告》显示,旅行者对可持续旅行的认识与其实际做法之间存在巨大差距。 Trip.com Group's 2024 Sustainable Travel Consumer Report reveals a significant gap between travelers' awareness of sustainable travel and their actual practices. 92%的受访者认为可持续性很重要,但只有56.9%的人从事可持续旅行。 While 92% of respondents consider sustainability important, only 56.9% have engaged in sustainable travel. 关键的障碍包括对可持续选择的真实性和对有限利益的看法的怀疑。 Key barriers include doubts about the authenticity of sustainable options and perceptions of limited benefits. 报告强调需要改善消费者教育和旅行提供者的透明沟通。 The report emphasizes the need for improved consumer education and transparent communication from travel providers.