BFSI部门的印刷广告增长了37%,电视广告增长了19%,数字印象激增了74%,显示出整个媒体的强劲增长,向数字和印刷的转变。 BFSI sector saw a 37% rise in print advertising, 19% increase in TV ads, and a 74% surge in digital impressions, exhibiting strong growth across media with a shift towards digital and print.

TAM AdEx关于H1 2024的报告显示,BFSI部门的印刷广告增加了37%,其中人寿保险领先。 The TAM AdEx report for H1 2024 reveals a 37% increase in print advertising for the BFSI sector, with Life Insurance leading. 电视广告比2022年增长了19%,主要是在新闻频道上,而数字印象与2022年相比猛增了74%。 Television ads grew by 19% from 2022, primarily on news channels, while digital impressions surged 74% compared to 2022. 电台看到BFSI广告增加了30%,但比上一年下降了2%。 Radio saw a 30% increase in BFSI ads, but a 2% decline from the previous year. 总的来说,BFSI部门在各种媒体中呈现强劲增长,向数字和印刷广告的显著转变。 Overall, the BFSI sector shows robust growth across various media, with significant shifts toward digital and print advertising.