肯尼亚旅游局发起「肯尼亚Ziara」运动, Kenya Tourism Board launches 'Ziara Kenya' campaign to boost tourism by engaging 3 million diaspora Kenyans.

肯尼亚旅游局 （KTB） 发起了“Ziara Kenya：一个侨民，一个游客”活动，旨在通过吸引超过 300 万居住在国外的肯尼亚人来增加游客人数。 The Kenya Tourism Board (KTB) has initiated the 'Ziara Kenya: One Diaspora, One Tourist' campaign to boost tourist arrivals by engaging over 3 million Kenyans living abroad. 目标是利用肯尼亚在海外的66个特派团作为营销平台,到2027年将目前的抵达人数从190万增加到500万。 The goal is to increase current arrivals from 1.9 million to 5 million by 2027, utilizing Kenya's 66 missions overseas as marketing platforms. 该运动将提供个性化旅行包和转诊奖励,以鼓励散居国外者参与促进肯尼亚的文化和景点。 The campaign will offer personalized travel packages and referral incentives to encourage diaspora participation in promoting Kenya's culture and attractions.