2024 年 Interbrand 报告显示，由于短期营销，前 100 名品牌错过了 $3.5T 的潜在价值，苹果 20 年来首次下跌，法拉利位居增长榜首。 2024 Interbrand report reveals top 100 brands missed $3.5T in potential value due to short-term marketing, Apple declines for first time in 20 years, Ferrari tops growth list.
Interbrand的2024年最佳全球品牌报告显示,自2000年以来,世界上100个顶级品牌损失了3.5万亿美元的潜在价值,原因是以牺牲长期品牌开发为代价,把重点放在短期营销战略上。 Interbrand's 2024 Best Global Brands report indicates that the world's top 100 brands have missed $3.5 trillion in potential value since 2000 due to a focus on short-term marketing strategies at the expense of long-term brand development. 虽然苹果仍然是最有价值的品牌,但其价值20年来首次下降。 While Apple remains the most valuable brand, its value has declined for the first time in 20 years. 法拉利在增长列表中 增加了21%。 Ferrari topped the growth list with a 21% increase. 报告强调,品牌需要将战略增长优先于直接回返列为优先事项。 The report emphasizes the need for brands to prioritize strategic growth over immediate returns.