Bharti Airtel正在进行先期谈判,以获得印度最大的DTH服务Tata Play。 Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service.

Bharti Airtel正在进行先期谈判,以获得印度最大的DTH服务Tata Play, 目的是加强其数字电视的存在, Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service, aiming to strengthen its digital TV presence and enhance bundled offerings to increase non-mobile revenues. 这项购置如果最后确定,将是Airtel在2017年购买Tata的消费者流动业务之后七年内与Tata集团的第二次交易。 This acquisition, if finalized, would be Airtel's second deal with Tata Group in seven years, following its 2017 purchase of Tata's consumer mobility business. 当DTH市场面临来自OTT服务的竞争和消费者偏好的变化时,就出现了这一举动。 The move comes as the DTH market faces competition from OTT services and shifting consumer preferences.