JioCinema任命前YouTube India MD Ishan Chatterjee为CBO, 负责货币化战略。 JioCinema appoints ex-YouTube India MD Ishan Chatterjee as CBO for monetization strategies.

JioCinema已任命Ishan Chatterjee为首席商业干事。 JioCinema has appointed Ishan Chatterjee as its Chief Business Officer. Chatterjee,印度YouTube公司前总裁,将侧重于货币化战略,特别是体育和中小型企业的货币化战略。 Chatterjee, previously Managing Director at YouTube India, will focus on monetization strategies, particularly in sports and Small and Medium Businesses. 他的任命凸显了JioCinema的目标是加强在印度竞争性流市场的存在,印度的竞争性流市场已经超过1 500万付费订户,直接与Netflix和Disney+等主要平台竞争。 His appointment highlights JioCinema's goal to strengthen its presence in India's competitive streaming market, where it has already surpassed 15 million paying subscribers, directly competing with major platforms like Netflix and Disney+.