QVC与美国作为独家广播和零售伙伴的Pickleball结成多年伙伴关系。 QVC enters multi-year partnership with USA Pickleball as exclusive broadcaster and retail partner.

QVC与美国Pickleball建立了多年伙伴关系,成为该运动的独家广播和零售伙伴。 QVC has entered a multi-year partnership with USA Pickleball, becoming the exclusive broadcaster and retail partner for the sport. 从 2024 年 Biofreeze 美国匹克球锦标赛开始，QVC 将在其 QVC+ 平台上流式传输赛事，并为经批准的匹克球产品提供专门的购物页面。 Starting with the 2024 Biofreeze USA Pickleball Championship, QVC will stream events on its QVC+ platform and provide a dedicated shopping page for approved pickleball products. 这一合作与QVC对50岁以上妇女的关注相一致,反映了体育在这一人口群体中的受欢迎程度。 This collaboration aligns with QVC's focus on women over 50, reflecting the sport's popularity among this demographic.