OzTAM与Snowflake合作,加强澳大利亚符合隐私的BVOD方案目标。 OzTAM partners with Snowflake to enhance privacy-compliant programmatic BVOD targeting in Australia.

澳大利亚电视测量组织OzTAM与Snowflake合作,加强VOZ流数据解决方案,这是澳大利亚第一个关于需求的节目广播录像平台。 OzTAM, Australia's television measurement organization, has partnered with Snowflake to enhance its VOZ Streaming data solution, the country's first programmatic Broadcast Video on Demand (BVOD) platform. 这种合作将主要网络匿名查看者数据合并为单一数据集,在根据澳大利亚《隐私法》确保隐私的同时,能够进行有针对性的广告。 This collaboration combines anonymized viewer data from major networks into a single dataset, enabling targeted advertising while ensuring privacy under Australia's Privacy Act. Snowflake数据清洁室为安全的数据共享提供便利,但不披露个人可识别的信息,从而提高广告效力。 Snowflake's Data Clean Rooms facilitate secure data sharing without disclosing personally identifiable information, enhancing advertising effectiveness.