印度的Mukta A2电影院推出99+99的F&B上限, 以提高可负担性和出勤率。 India's Mukta A2 Cinemas introduces ₹99 cap on F&B to boost affordability and attendance.

印度的Mukta A2电影院在所有食品和饮料上设置了99卢比的上限,以提高电影院的可访问性和可负担性. Mukta A2 Cinemas in India has introduced a ₹99 cap on all food and beverage items to enhance cinema accessibility and affordability. 这一举措旨在解决对高F&B价格的担忧,这阻碍了电影观众,特别是在COVID后. This initiative aims to address concerns over high F&B prices, which have deterred moviegoers, especially post-COVID. 首席运营官 Satwik Lele 相信，此举将重新定义行业标准并提高电影院的上座率。 COO Satwik Lele believes this move will redefine industry standards and boost cinema attendance. 该决定回应了对多重成本定价的批评,强调了客户的价值驱动经验。 The decision responds to criticism of multiplex pricing, emphasizing value-driven experiences for customers.