Infobip的研究确定了零售商在单日前每代拥有独特的通信偏好。 Infobip's research identifies unique communication preferences per generation for retailers ahead of Singles' Day.

Infobip 的研究强调了代际购物偏好对零售商在光棍节之前至关重要。 Infobip's research highlights generational shopping preferences essential for retailers ahead of Singles' Day. 研究显示,86%的世代希望有针对性地进行沟通。 The study reveals that 86% of all generations desire targeted communication. 婴儿潮一代更喜欢聊天应用,X一代更喜欢产品更新,千一代更愿意使用聊天机器人,而Z一代则希望与品牌进行个性化双向互动. Baby boomers favor chat apps, Gen X prefers product updates, millennials are open to chatbots, and Gen Z seeks personalized, two-way interactions with brands. Infobip强调品牌需要调整其通信战略,以提高客户的忠诚度和促进销售,提供报告和书本作为指导。 Infobip emphasizes the need for brands to adapt their communication strategies to enhance customer loyalty and boost sales, offering a report and playbook for guidance.