派拉蒙全球公司考虑在价格大幅上涨的情况下结束与尼尔森的伙伴关系。 Paramount Global considers ending partnership with Nielsen over significant price increases.

Paramount Global正考虑终止与Nielsen的伙伴关系, Paramount Global is contemplating ending its partnership with Nielsen as they negotiate a contract renewal before Monday's deadline. Paramount的广告总裁John Halley表示,虽然他们更愿意继续保持这种关系,但由于服务价格大幅上涨,他们寻求Nielsen的合作。 Paramount's advertising president, John Halley, indicated that while they prefer to continue the relationship, they seek cooperation from Nielsen due to significant price increases for their services. Halley指出,自Paramount伙伴关系开始以来,费用在Paramount的广告收入中增加了五倍,使要求显得不合理。 Halley noted that costs have increased fivefold as a percentage of Paramount's ad revenue since their partnership began, making the demands seem unreasonable.

September 26, 2024

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