31%的印度城市购物者利用快速商业平台满足初级杂货需求。 31% of urban Indian shoppers use quick commerce platforms for primary grocery needs.

NielsenIQ的一份报告指出,31%的印度城市购物者现在使用快速商业平台满足初级杂货需求,而39%的购物者使用快速商业平台满足顶楼需求。 A NielsenIQ report indicates that 31% of urban Indian shoppers now use quick commerce platforms for primary grocery needs, while 39% use them for top-ups. 这一转变的驱动因素是粮食价格上涨和对方便的需求,60%的购物者转向在线基本必需品平台。 This shift is driven by rising food prices and a demand for convenience, with 60% of shoppers turning to online platforms for essentials. 购物频率的增加和对优质自有品牌的关注凸显了消费者偏好的变化，促使快速消费品品牌相应地调整其策略。 Increased shopping frequency and a focus on premium private labels highlight evolving consumer preferences, urging FMCG brands to adapt their strategies accordingly.

September 23, 2024

10 文章