TikTok启动搜索广告运动,针对在平台上寻找产品的用户。 TikTok launches Search Ads Campaign, targeting users searching for products on the platform.

TikTok推出了搜索广告运动,允许针对在平台上寻找产品的用户使用品牌。 TikTok has introduced the Search Ads Campaign, allowing brands to target users searching for products on the platform. 这一关键词工具提高了搜索结果的可见度,支持了交通和网络转换目标。 This keyword-based tool enhances visibility in search results, supporting Traffic and Web Conversion goals. 由于57%的用户使用搜索功能,TikTok力求与谷歌竞争,特别是在更喜欢社交媒体搜索的年轻受众中。 With 57% of users utilizing the search feature, TikTok aims to compete with Google, especially among younger audiences who prefer social media for searches. 使用搜索和上网广告的品牌在转换过程中增加了20%。 Brands using both search and in-feed ads experienced a 20% boost in conversions.