1990年代英国脆口品牌在Z世代和千一代的多包销售额上升了20%,这是受社交媒体和名人赞同的推动. 1990s British crisp brands experience 20% rise in multipack sales among Gen Z and Millennials, driven by social media and celebrity endorsements.
对 1990 年代的怀旧之情正在推动经典英式薯片在 Z 世代和千禧一代中的复兴，Frazzles、Skips 和 Discos 等品牌的销量显着增长。 Nostalgia for the 1990s is driving a revival of classic British crisps among Gen Z and Millennials, with notable sales increases for brands like Frazzles, Skips, and Discos. Ocado 的数据显示，过去一年多件装的销量平均增长了 20%，其中虾鸡尾酒 Skips 等特定口味增长了 47%，脆皮培根 Frazzles 增长了 48%。 Data from Ocado shows an average 20% rise in multipack sales over the past year, with specific flavors like prawn cocktail Skips up 47% and crispy bacon Frazzles up 48%. 社交媒体，尤其是 TikTok，以及 Nigella Lawson 等名人的代言正在推动这一趋势。 Social media, particularly TikTok, and endorsements from celebrities like Nigella Lawson are fueling this trend.