Snap 测试简化的应用程序，引入新的广告格式，以在增长缓慢的情况下增加收入。 Snap tests simplified app, introduces new ad formats to boost revenue amid slow growth.

Snapchat的母公司Snapchat正在测试其应用软件的简化版本,以提高用户的无障碍性和性能。 Snap, the parent company of Snapchat, is testing a simplified version of its app to enhance user accessibility and performance. 首席执行官埃文·斯皮格尔还宣布了新的广告格式,包括聊天收件箱中的"赞助快照"和Snap Map上的"推广地点",旨在提高广告收入. CEO Evan Spiegel also announced new ad formats, including "Sponsored Snaps" in chat inboxes and "Promoted Places" on the Snap Map, aimed at boosting ad revenue. 这些举措是 " Snap " 提出的,旨在从缓慢增长和股价下跌中恢复过来,同时侧重于中小企业,以获得更稳定的收入。 These initiatives come as Snap seeks to recover from slow growth and declining stock prices while focusing on small and medium-sized businesses for more stable revenue.