NBCUniversal上的夏季奥林匹克运动会有30M观众,产生了1.2B的广告收入。 2024 Summer Olympics on NBCUniversal had 30M viewers, generated $1.2B ad revenue.
NBCUniversal改进的2024年夏季奥林匹克运动会战略吸引了超过3 000万观众通过电视和流媒体平台观看,创下12亿美元的广告收入创纪录。 NBCUniversal's revamped strategy for the 2024 Summer Olympics attracted over 30 million viewers across its TV and streaming platforms, generating a record $1.2 billion in advertising revenue. 关键因素包括全面的营销,早期推广奥运会试验,以及有效利用NBC人才. Key elements included comprehensive marketing, early promotion of Olympic trials, and effective use of NBC talent. 高管们计划将这种成功的方法复制到未来的体育直播活动中，包括即将到来的奥运会和与 NBA 达成的协议，以增强 NBC 的流媒体服务 Peacock。 Executives plan to replicate this successful approach for future live sports events, including upcoming Olympic Games and an agreement with the NBA, enhancing NBC's streaming service, Peacock.