澳大利亚继承的癌症重新命名,重点是循证资源和家庭健康史讨论。 Inherited Cancers Australia rebrands, focusing on evidence-based resources and family health history discussions.

Inherited Cancers 澳大利亚，前身为 Pink Hope，经历了由营销机构 Cocogun 领导的品牌重塑项目。 Inherited Cancers Australia, formerly Pink Hope, has undergone a rebranding project led by marketing agency Cocogun. 新的品牌侧重于提供循证资源,以打破家庭中遗传性癌症的循环,并鼓励公开讨论家庭健康史。 The new branding focuses on providing evidence-based resources to break the cycle of inherited cancer in families and encourages open discussions about family health history. 品牌重塑包括一个新网站、全国性的户外活动以及肖像摄影师 Nic Walker 的强大摄影。 The rebranding features a new website, nationwide out-of-home campaign, and powerful photography by portrait photographer Nic Walker.