2024年获得法学博士学位 电力研究发现,中国汽油车买家要花更长的时间来决定,品牌忠诚度下降。 2024 J.D. Power study finds Chinese gasoline car buyers take longer to decide, brand loyalty declines.

2024年获得法学博士学位 2024 J.D. 电力研究显示,中国汽油车买家需要更长的时间来决定,23%的买家需要超过3周,比2023年的18%有所增加。 Power study reveals Chinese gasoline car buyers take longer to decide, with 23% taking over 3 weeks, up from 18% in 2023. 品牌忠诚度下降,65%购买了最初计划的模型或品牌,下降了8个百分点。 Brand loyalty has declined, with 65% purchasing their initial planned model or brand, a drop of 8 percentage points. 建议网上市场营销一体化,以改善品牌存在,缩短决策过程。 Online marketing integration is suggested to improve brand presence and shorten decision-making process.