由于通货膨胀影响了低收入消费者，麦当劳自 2020 年以来首次出现全球销售额下滑。 McDonald's experiences first global sales decline since 2020 due to inflation affecting lower-income consumers.

麦当劳报告称，自 2020 年以来全球销售额首次下降，由于通货膨胀导致低收入消费者减少外出就餐，第二季度下降 1%。 McDonald's reports its first decline in global sales since 2020, with a 1% drop in Q2 due to inflation leading lower-income consumers to cut back on dining out. 这家快餐巨头在美国的同店销售额下降了近1%，而国际市场的销售额下降了1.1%。 The fast-food giant's U.S. same-store sales fell by nearly 1%, while sales in international markets dropped by 1.1%. 麦当劳首席执行官克里斯·肯普钦斯基（Chris Kempczinski）承认，随着消费者重新考虑由于价格上涨而产生的购买习惯，该公司需要重新考虑其定价策略。 McDonald's CEO Chris Kempczinski admitted that the company needs to rethink its pricing strategy as consumers reconsider their buying habits due to price increases.

July 29, 2024

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